THE RULES OF ENGAGEMENT
TERMS.
THE CONTENT
Everything on this site — articles, videos, numbers and stories — is shared from real experience running real businesses. It's information, not financial, legal or professional advice. Don't make a business decision because I did something once. Make it because you've thought it through.
INTELLECTUAL PROPERTY
The content, brand and materials on this site belong to Joey James Burke unless credited otherwise. Businesses named here (Big Bro Bao, Tubby Spud, MunchMob, Serventi, Lock & Legend, Selbit & Co., The Wizard) are separate ventures with their own identities. Quote me, share me, credit me — don't pass it off as yours.
ENQUIRIES & ENGAGEMENTS
Sending an enquiry doesn't create a client, customer or speaker relationship until we've both agreed the terms in writing. Any engagement is subject to a separate agreement covering scope, fees and expectations.
NUMBERS & CLAIMS
Statistics and business numbers are shared in good faith as part of building in public, but businesses change weekly. Figures shown may be estimates, placeholders or out of date by the time you read them.
LIABILITY
The site is provided as-is. I'm not liable for decisions you make based on free content on a personal brand website — that's the deal, and I think you already knew that.
LAST UPDATED: SEPTEMBER 2026