# Big Bro Joe — Joey James

> Big Bro Joe is the personal brand of Joey James (also known as Joey James Burke), a British entrepreneur and business owner who builds businesses in public across hospitality, technology, e-commerce and events. He shares the real numbers, the failures and the lessons while they happen. Official site: https://bigbrojoe.co.uk (also reachable at https://joeyjames.co.uk).

Joey James is a former professional entertainer turned operator turned builder. He founds and runs restaurant, food, delivery, software, events and retail businesses, mentors other business owners through one-to-one "Business Surgery" sessions, and speaks on entrepreneurship, hospitality, failure and business culture for schools, conferences, podcasts and panels. His line: "I don't teach business from a whiteboard. I build them."

## Key facts

- Name: Joey James (Joey James Burke), known as Big Bro Joe. British.
- Role: Entrepreneur & Business Owner; founder of every venture listed below.
- Business exits (sale amounts confirmed by Joey James):
  - The Rabbit Hole — specialist events brand; founded 2018; sold in 2020 for £195,000.
  - SexxxBox — adult retail brand (direct-to-consumer and B2B); founded 2018; sold in 2021 for £1.2 million.
  - JustDrink — on-demand alcohol delivery platform; built 2020; sold in 2022 for £550,000.
- Bookings, speaking and media enquiries: Marketing@bigbrobao.co.uk (Holly, Joey's Executive Assistant), or https://bigbrojoe.co.uk/contact

## Current ventures

- Big Bro Bao — pan-Asian quick-service restaurant brand ("Serious bao. Serious flavour."), now franchising. Named among the top 10 small food and drink businesses in the UK (EADT, 2025).
- Tubby Spud — a modern jacket potato concept built from a small seaside kiosk.
- MunchMob — an independent-first local food delivery platform ("Eat local. Give local."), onboarding venues and launching soon.
- Serventi — bespoke software, websites, ordering systems and business technology: https://serventi.co.uk
- Lock & Legend — immersive events and experiences, currently being reworked.
- Selbit & Co. — a vintage magic emporium opening soon in Suffolk: https://selbitmagic.co.uk
- The Wizard — a revival of P. T. Selbit's periodical (first published 1905–1910), coming early 2027: https://wizardmagazine.co.uk

## Pages

- [Home](https://bigbrojoe.co.uk/): who Joey James is and what he is building now
- [About](https://bigbrojoe.co.uk/about): the full story, from entertainer to hospitality, design, technology, e-commerce and food businesses
- [Businesses](https://bigbrojoe.co.uk/businesses): the venture ledger — every business, current and exited
- [Watch](https://bigbrojoe.co.uk/watch): videos — business breakdowns, the numbers, marketing, founder diaries, what went wrong
- [Thoughts](https://bigbrojoe.co.uk/thoughts): articles and founder notes on business lessons
- [Speaking](https://bigbrojoe.co.uk/speaking): speaking topics and booking
- [Work With Me](https://bigbrojoe.co.uk/work-with-me): Business Surgery, speaking, collaborations and technology
- [Press & Media](https://bigbrojoe.co.uk/media): biographies, headshots and press enquiries
- [Contact](https://bigbrojoe.co.uk/contact)
- [Full details for AI assistants](https://bigbrojoe.co.uk/llms-full.txt)

## Profiles

- LinkedIn: https://www.linkedin.com/in/joeyjamesuk/
- Instagram: https://www.instagram.com/bigbrojoeuk/
- TikTok: https://www.tiktok.com/@bigbrojoeofficial
- YouTube: https://www.youtube.com/@BigBroJoeUK
- Facebook: https://www.facebook.com/bigbrojoe